The Practices of Looking: An Introduction to Visual Culture Pages 223-260

        In this section of the book it talks all about media and how and where it is used. Media is used in everyday life and in our mundane routines. We see the world and our lives through theses screens  or information translated from those screens by voice output. Mass media and the masses refers to the changes in structure of our societies "undergoing industrialization and the emergence of a massive working class" (pg. 233) and how media on a global scale effects it and it affects media. Broadcasting and webcast media is almost an entirely different thing in itself. In this section broadcast is defined as  "one central source broadcasting a signal to many venues, but narrowcasts is defined as "targeted, vis cable and other means, to niche audiences". When the narrowcast model was introduced it allowed for the development of community-based programming, but when the explosion of consumer-user productions and web media hit, broadcast communications lost much of its dominance. Later in this section the idea of propaganda showed up again and how mass media is a form of propaganda in itself. Weather it is good or bad it is a very powerful thing that can serve many different social purposes in different cultures. Media, the public sphere, and national and global events are all persuaded by propaganda and mass media. Many different forms of media helped to create the public sphere and the differences between public and private emerged. The circulation of ideas has been sped up to basically instantaneous. The primary function of media promotes feelings of connectedness in the audience, and with that comes a national connectedness which in turn creates nationalism within the county. There are a variety of different people and communities to broadcast to and a variety of sources and media to broadcast.